Product launches are complex and costly, requiring precise coordination to build awareness, generate interest, and empower sales teams to perform effectively. In B2B organizations, marketing, enablement, and sales form the backbone of go-to-market (GTM) execution, each contributing uniquely: marketi...
What if you could see the future of your B2B business? Predictive analytics makes that possible. This technology moves companies beyond simply reacting to past events and gives them the power of foresight. By applying statistical algorithms and machine learning to historical and real-time data, busi...
Nicolas Day, VP of Global Go-to-Market Strategy and Enablement at SentinelOne, shares his unconventional journey from bioorganic chemistry to tech leadership and how it shaped his approach to GTM. He discusses aligning product, sales, and marketing, leveraging AI, and crafting relatable narratives t...
Kathleen Jaedtke, Head of Marketing EMEA Central at Workato, shares her cross-industry journey spanning B2C and B2B roles at Rocket Internet, Zalando, and HubSpot. She discusses uniting brand and demand, driving personalization through AI, navigating DACH market complexities, building customer-first...
Adriana Vîrlan, Growth Marketer at Sessions, shares her insights on growth marketing, GTM alignment, assessing the tech adoption landscape, marketing adaptability, and more. Adriana, welcome to this interview series. We are curious to know about your journey in this ever-evolving world of marketing....
