iTechSeries
iTech Series Unplugged Interview with Steve Armenti

iTech Series Unplugged Interview with Steve Armenti, VP Revenue Marketing at DigitalOcean

Steve Armenti, VP of Revenue Marketing at DigitalOcean, shares his insights on personalized ABM, revenue alignment, and optimizing marketing strategies with iTech Series. It’s fantastic to have you on this interview series, Steve. Your journey to becoming a revenue marketing leader and expert sounds...

B2B Customer Acquisition Costs

Optimizing B2B Customer Acquisition Costs: Tips for Marketers

Gaining expertise in customer acquisition cost (CAC) and a profound understanding of CRM in business operations extend beyond financial metrics; it’s the compass guiding businesses through the intricate terrain of B2B marketing. In this digital age, where every click, impression, and conversion carr...