Steve Armenti, VP of Revenue Marketing at DigitalOcean, shares his insights on personalized ABM, revenue alignment, and optimizing marketing strategies with iTech Series. It’s fantastic to have you on this interview series, Steve. Your journey to becoming a revenue marketing leader and expert sounds...
Gaining expertise in customer acquisition cost (CAC) and a profound understanding of CRM in business operations extend beyond financial metrics; it’s the compass guiding businesses through the intricate terrain of B2B marketing. In this digital age, where every click, impression, and conversion carr...