When it comes to influencing B2B buying decisions, few forces are as powerful as word of mouth. Long before digital marketing existed, trust-based recommendations shaped how businesses chose partners, vendors, and solutions—and that remains true today. What has changed is how these conversations hap...
Rajat Setia, AVP of Marketing at PeopleStrong, shares her journey from content and product marketing to orchestrating integrated GTM strategies. She discusses aligning brand, product, and content initiatives, leveraging AI and personalization at scale, navigating multi-touch customer journeys, drivi...
Dive into the world of Go-to-Market (GTM) strategies with Adam Preis, Director of Product Solution Marketing at Ping Identity. In this iTech Series Fireside Chat, Adam shares his 15-year journey from tech to product marketing and explores the art of balancing global and local GTM strategies. He reve...
Ahmed ElHamouly, Managing Director at Boomi, shares his journey of building and leading go-to-market teams across diverse regions over the past two decades. In this conversation, he delves into his leadership principles, the critical components of GTM success in complex, multi-region environments, s...
Scaling GTM Success in APJ: Insights from Dan Mountstephen of Saviynt In this insightful iTech Series Fireside Chat, Dan Mountstephen—a seasoned cybersecurity and sales leader—shares his journey and learnings from over 20 years of go-to-market leadership. Now spearheading the revenue strategy at Sav...