iTech Series Vaidehi Singh

Driving Business Growth and Customer Success with Vaidehi Singh from Exela Technologies

Vaidehi Singh, Global Marketing Director at Exela Technologies and a seasoned go-to-market leader offers valuable insights into customer-centric strategies, the impact of AI and automation, growth marketing, customer success, and fostering cross-team collaboration for impactful results. Welcome to t...

B2B Customer Acquisition Costs

Optimizing B2B Customer Acquisition Costs: Tips for Marketers

Gaining expertise in customer acquisition cost (CAC) and a profound understanding of CRM in business operations extend beyond financial metrics; it’s the compass guiding businesses through the intricate terrain of B2B marketing. In this digital age, where every click, impression, and conversion carr...