Marketing is becoming increasingly complex, with rising costs and intensifying competition across every channel. In today’s landscape, running a successful campaign demands smarter strategies and close alignment across teams to generate leads, drive revenue, and ensure long-term business growth. Thi...
Partner marketing is more than just collaboration—it’s a strategic alliance that amplifies brand reach, enhances credibility, and drives revenue. Businesses can tap into new audiences and create lasting customer relationships by leveraging shared resources and expertise. But how do you find the righ...
Is your top lead-driving channel hiding in plain sight—perhaps within your ABM strategy? Dive into the world of B2B channel marketing with this guide. It demystifies key concepts, uncovers emerging trends, and offers fresh insights for seasoned professionals while serving as a comprehensive field gu...
Jul 03
iTech Series Unplugged Interview with Natalia Marusic, EMEA Alliance Marketing Manager at Lenovo
Natalia Marusic, EMEA Alliance Marketing Manager at Lenovo, discusses the complexities of GTM strategy, partner marketing, budget efficiency, the marketing technology stack, and more. Natalia, we’re delighted to have you for this interview. Can you tell us about your journey as a marketing exp...
