Join us for an enlightening chat with Samit Malkani, Head of Brand, Social & Events Marketing, SEA at Google. Samit shares his expertise in balancing brand growth with performance marketing, highlighting innovative strategies for long-term brand building. He delves into the importance of creatin...
B2B marketing isn’t just about selling a product or service; it’s about increasing brand awareness and cultivating strong relationships throughout the entire customer journey. What is brand building in marketing? It is the process of creating a unique and trusted identity for your company, ensuring ...
In B2B sales, targeting and engaging the right individuals is essential for driving company growth. Account-based selling (ABS) and account-based sales approaches enable sales teams to focus on cultivating long-term relationships with key organizations, maximizing profitability. Understanding this a...
Is your B2B product marketing strategy truly effective? In today’s crowded marketplace, having a great product is no longer sufficient. With numerous options vying for attention, the real challenge lies in clearly communicating your product’s unique value proposition and distinguishing it from...