In an era where digital interactions shape consumer-brand connections, marketing, and technology integration is known as MarTech. Once a specialized area, marketing technology has quickly become a core element of contemporary business strategies, revolutionizing how companies connect with customers,...
Shannon Powers from HPE shares her insights on the importance of cross-functional collaboration, personalized outreach, and leadership in driving GTM success. It’s wonderful to have you here, Shannon. Could you please share more about yourself and your journey in marketing? It’s great to be here! I’...