Jessica-Karin Felix, Senior Manager, Global Strategic Accounts Marketing at Qlik, shares her inspiring journey from retail marketing to becoming a prominent ABM strategist. She harnesses cutting-edge data integration and analytics to achieve ABM success. Discover her insights on team alignment, opti...
The latest episode of the iTech Series Fireside Chat features Winfried Schultz, a seasoned marketing professional with over three decades of experience. He shares his journey from engineering to becoming a B2B marketing leader. He delves into the role of account-based marketing (ABM), listening to t...
In B2B marketing, the quest for perfecting marketing strategies and solutions is unending. Various technological tools have been utilized to enhance the effectiveness of marketing approaches. One approach gaining significant traction is the implementation of artificial intelligence-based personaliza...
Holly Fisk, UKI Field Marketing Leader at Akamai Technologies, shares her marketing journey, and insights on planning effective field programs, fostering collaboration within integrated revenue organizations, and leveraging AI tools for success in today’s dynamic landscape. Holly, we’re excited to h...
