What if the click is only the beginning of the customer journey?Â
In our latest iTechSeries Fireside Chat, Frank Oerlemans, Chief Marketing Officer, APAC at Randstad, explores how marketing can evolve from brand building and lead generation into a true growth engine. Drawing on more than two decades of experience, Frank talks about the shift toward data-driven, end-to-end customer journeys and why marketers need to look beyond MQLs to understand the full “click-to-cash” journey.
Frank offers practical perspectives on personalizing marketing at scale, programmatic advertising, and applying AI across creative optimization, analytics, automation, and job matching. Tune in to hear how he balances technology with the human judgment, creativity, and trust that drive meaningful marketing.
Key Takeaways
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- Building marketing into a measurable, business-focused growth engine
- Moving beyond MQLs toward full click-to-cash attribution
- Personalizing customer journeys through intent, context, and technology
- Balancing AI automation with human judgment and creativity
- Measuring marketing impact through outcomes, ROI, and revenue
- Empowering teams through autonomy, learning, and experimentation
Tune in and discover what comes after the click.
