What Happens When Grit, Discipline & GTM Collide?
In this episode, we sit down with Ludi Wiggins—former Olympic diver and now Marketing Director at Gentrack Ltd—to explore the powerful intersection of sports discipline and marketing execution. Drawing from her athletic background and strategic expertise, Ludi shares how her competitive mindset drives her approach to brand building, demand generation, and leadership.
Ludi shares her take on:
- How did Olympic training shape her marketing discipline and resilience?
- The role of AI in marketing and why human creativity still leads.
- Aligning brand and demand to drive revenue.
- Transitioning careers and thriving through change.
- The need for Brand Building and Demand Generation to work in unison.
- The difference of GTM strategies in startups, scale-ups, and enterprises.
Tune in and get inspired by Ludi’s remarkable journey.
