Priyanka Jaswani, Portfolio Marketing Manager at GBM, shares her insights on crafting impactful marketing campaigns, the impact of RevOps, enhancing customer experiences, integrating AI tools, and more. It’s wonderful having you, Priyanka. Tell us about yourself and your marketing journey. Thrilled ...
B2B marketing fueled by revenue operations is undergoing a shift towards personalization, demanding a collaborative effort across departments. In the past, revenue growth strategies often relied on siloed departments and generic messaging. However, today’s business development requires a strat...