In an era where digital interactions shape consumer-brand connections, marketing, and technology integration is known as MarTech. Once a specialized area, marketing technology has quickly become a core element of contemporary business strategies, revolutionizing how companies connect with customers,...
Jul 03
iTech Series Unplugged Interview with Natalia Marusic, EMEA Alliance Marketing Manager at Lenovo
Natalia Marusic, EMEA Alliance Marketing Manager at Lenovo, discusses the complexities of GTM strategy, partner marketing, budget efficiency, the marketing technology stack, and more. Natalia, we’re delighted to have you for this interview. Can you tell us about your journey as a marketing exp...
