Product Adoption Strategy

What is Product Adoption Strategy and Why It is Important?

In today’s fast-paced world of consumer behavior, understanding what drives individuals to adopt specific products or services is more critical than ever for businesses striving to succeed in competitive markets and achieve product-led growth through effective product adoption. To achieve this...

Len Augustine

iTech Series Fireside Chat Episode 3 – Len Augustine

Get ready for an insightful journey into the world of marketing leadership from an industry veteran. In this episode, we are delighted to welcome Len Augustine. Len is the APJ Vice President & Head of Corporate Marketing Regional Digital Hub (GDC) at SAP. Len talks about his four decades-long ex...