No matter what your business is, without sales conversions, success remains elusive. While this is a universal truth, the challenge lies in how B2B enterprises can achieve optimal sales conversions. B2B intent data consists of behavioral signals that identify prospects at the account or buyer level ...
Priyanka Jaswani, Portfolio Marketing Manager at GBM, shares her insights on crafting impactful marketing campaigns, the impact of RevOps, enhancing customer experiences, integrating AI tools, and more. It’s wonderful having you, Priyanka. Tell us about yourself and your marketing journey. Thrilled ...
In today’s competitive B2B market, generating leads and converting them into potential consumers is a challenge for marketers. Marketers can find new ways to reach their potential customers through account-based marketing strategy. ABM offers a strategic solution by allowing businesses to buil...