When it comes to influencing B2B buying decisions, few forces are as powerful as word of mouth. Long before digital marketing existed, trust-based recommendations shaped how businesses chose partners, vendors, and solutions—and that remains true today. What has changed is how these conversations hap...
Dive into the world of modern marketing and growth with Grad Conn, Chief Marketing Officer at Pendo.io, blending entrepreneurial scrappiness with corporate-scale strategy. In this iTech Series Fireside Chat, Grad shares his journey from running tech startups to shaping marketing at Microsoft and sca...
