Dive into an exclusive conversation with Navneet Singh, CMO at Eightfold AI, as he shares insights from his journey transitioning from product leadership to marketing. In this iTech Series Fireside Chat, Navneet explains how successful go-to-market strategies in competitive markets depend on simple, yet compelling narratives—often creating new categories, such as “talent intelligence,” and challenging legacy systems. He describes marketing as the “central nervous system” and “navigation system” in the age of AI, emphasizing the importance of closely aligning marketing with product value.
Key Takeaways:
- Building simple, memorable narratives to stand out in competitive markets.
- Aligning marketing closely with product value to communicate impact.
- Connecting brand trust with revenue for long- and short-term growth.
- Using AI strategically to rethink workflows, not just improve efficiency.
- Applying the “breaking bad rule”—sell transformation, not mere efficiency.
- Fostering experimentation, creativity, and openness to new ideas.
