Tune in to our exclusive iTech Series Fireside Chat with Cristy Garcia, CMO at impact.com, as she traces her two-decade marketing journey, from early career ambition to leading globally scaled, high-impact teams. Cristy unpacks how modern marketing has moved beyond MQLs to become a core driver of pipeline, bookings, and long-term brand equity. She shares practical perspectives on aligning brand and demand, shifting toward value-led storytelling, and building trust-first ecosystems that deliver compounding growth across the revenue engine.
Key Highlights:
- Transitioning from MQL-focused marketing to driving revenue, pipeline, and long-term brand growth.
- Applying the “give, give, ask” content strategy to build trust and strengthen third-party validation.
- Designing a culture where experimentation thrives and innovation emerges from every team member.
- Navigating today’s fragmented customer journey through authentic, consistent engagement.
- Integrating AI to elevate strategy, creativity, and critical judgment of marketers.
- Understanding the business deeply and communicating marketing’s impact with clarity and alignment.
Catch the conversation for hands-on insights, leadership perspective, and a look at marketing’s future.
