Tune into an insightful conversation with Andreea Mandeal, a seasoned marketer, as she reflects on her journey from the early days at an AI startup to leading marketing efforts at Finnish unicorns and privacy tech firms. She shares invaluable insights on how storytelling can elevate brand presence, the importance of building trust with sales teams, and the power of thought leadership in B2B marketing.
Tune in to explore:
- The art of storytelling in marketing and its power in sales enablement.
- The significance of thought leadership and how to cultivate it effectively.
- Strategies for building successful event marketing initiatives and fostering community.
- Navigating the challenges and opportunities of AI in marketing, emphasizing critical thinking.
- The importance of setting realistic KPIs and fostering team ownership.
- Andreea’s perspective on leadership and empowering marketing teams.
Don’t miss this engaging discussion packed with real-world experiences for marketers to take home!
