Join us for an enlightening chat with Samit Malkani, Head of Brand, Social & Events Marketing, SEA at Google. Samit shares his expertise in balancing brand growth with performance marketing, highlighting innovative strategies for long-term brand building. He delves into the importance of creating marketing campaigns that cut through the clutter and resonate with audiences. If you’re looking to elevate your brand and drive impactful results, this episode is packed with invaluable insights!
Key Highlights:
- Balancing the need for short-term wins with longer-term brand building.
- The power of campaign innovation in driving brand impact.
- Creating marketing strategies keeping in mind the end user.
- Navigating regional and cultural influences for marketing campaigns.
- The evolving role and effectiveness of emotional brand-building strategies.
- Positioning brands based on human-centric insights, focusing on consumers’ lives.
Don’t miss this insightful conversation!
