Step into the evolving world of B2B marketing with Mattia Santin, SVP of Marketing at Contentsquare, who brings over 16 years of experience spanning B2C, B2B, and product-led growth environments. In this iTech Series Fireside Chat, Mattia shares his journey from leading iconic consumer brands to scaling SaaS businesses, offering insights on balancing long-term brand building with short-term lead generation, maximizing collaboration between self-serve and sales-assisted motions, and leveraging AI without losing the human touch.
Key Highlights:
- Driving conversion and revenue while addressing brand perception challenges.
- Bridging PLG and SLG strategies to create seamless customer experiences.
- Accelerating marketing impact through AI while preserving human creativity.
- Shaping unified global marketing approaches using data-driven insights.
- Exploring the “productification of marketing” to deliver useful tools and build brand awareness.
- Strengthening cross-functional alignment, KPI focus, and continuous upskilling.
Tune in for actionable strategies, AI perspectives, and leadership lessons to navigate modern marketing and drive scalable growth.
