Join Ruth Rowan, a biologist turned marketing leader in this iTech Series Fireside Chat episode. Ruth recounts her unexpected entry into the marketing and tech world and highlights her diverse experiences over nearly 30 years. She explores the critical role of AI and technology in enhancing marketing strategies and reflects on the evolution of corporate culture and the integration of marketing with business growth in this engaging conversation.
Key Discussion Points:
- The evolution of marketing strategies over three decades.
- The role of AI and technology in modern marketing.
- Aligning marketing, sales, and product teams for effective go-to-market strategies.
- Strategies for entering and understanding international markets.
- Building strong customer relationships and engagement.
- Looking at pipeline creation and sales to measure GTM success.
- The influence of corporate culture on brand success.
Catch this enlightening talk!
