Get ready for an insightful journey into the world of marketing leadership from an industry veteran. In this episode, we are delighted to welcome Len Augustine. Len is the APJ Vice President & Head of Corporate Marketing Regional Digital Hub (GDC) at SAP. Len talks about his four decades-long experience from starting in database design and tech support to being a product manager and a marketing leader. He provides unique insights into various go-to-market (GTM) and revenue programs.
Key Areas Covered:
- Building Integrated Digital Customer Journeys: Crafting seamless experiences to maximize customer engagement.
- Spearheading Successful Change Programs in High-Growth Companies: Gain insights into leading change management within fast-paced environments.
- Driving Integrated Demand Programs: Balancing multiple marketing programs across digital channels, regions, and languages.
- Martech Stack Considerations: What factors do marketing organizations need to evaluate and transition to AI-enabled tools?
- Harnessing the Power of Tech Evangelism: Driving better engagement with your ideal customer profile (ICP) and finding early tech adopters.
Listen to this wonderful conversation!
