On our inaugural episode, we are delighted to be joined by Alessandro Bogliari, founder and CEO of The Influencer Marketing Factory. Alessandro discusses his journey in influencer marketing and the industry’s evolving landscape. He highlights the shift from one-off activations to long-term partnerships in influencer marketing, emphasizing the growing importance and investment in the field. Alessandro discusses effective influencer marketing tactics for brands, emphasizing that influencer marketing isn’t limited to B2C products. He suggests leveraging platforms like LinkedIn, TikTok, YouTube, and Instagram, tailoring content to the specific audience and objectives of the campaign.
Key Areas Covered
- Influencer marketing trends and strategies
- Impact of influencer marketing from a B2B perspective
- The power of authenticity in influencer marketing
