Dive into the world of Go-to-Market (GTM) strategies with Adam Preis, Director of Product Solution Marketing at Ping Identity. In this iTech Series Fireside Chat, Adam shares his 15-year journey from tech to product marketing and explores the art of balancing global and local GTM strategies. He reveals the critical ingredients for entering new markets, from understanding total addressable markets and defining ideal customer profiles to building target personas and learning fast from trials.
Key Highlights:
- Balancing unified global GTM strategies with localized execution.
- Building alignment across sales, marketing, customer success, and product teams.
- Leveraging customer feedback to inform product development and roadmap decisions.
- Navigating competitive landscapes with red and blue ocean strategies.
- Harnessing AI for real-time insights and identifying in-market opportunities.
- Leadership lessons: fostering collaboration, failing fast, and driving execution.
Listen in now!
