The latest episode of the iTech Series Fireside Chat features Winfried Schultz, a seasoned marketing professional with over three decades of experience. He shares his ...
Join Ruth Rowan, a biologist turned marketing leader in this iTech Series Fireside Chat episode. Ruth recounts her unexpected entry into the marketing and tech ...
Caroline Quinn, account-based marketer at Cloudflare, shares her journey from building ABM programs to scaling impactful demand generation with an ABM lens. Discover her insights ...
Julien Rio, AVP of International Marketing at RingCentral, shares his journey as a go-to-market leader and author, offering insights into marketing, entrepreneurship, customer experience, GTM ...
Holly Fisk, UKI Field Marketing Leader at Akamai Technologies, shares her marketing journey, and insights on planning effective field programs, fostering collaboration within integrated revenue ...
Manpreet Kour, Director of Experiential Marketing at Cvent, shares how she aligns marketing with GTM objectives, leverages tech solutions, collaborates with sales and customer success, ...
Yuri Fiaschi, a strategic partnerships and GTM expert, shares his insights on market entry, team alignment, regional nuances, and using AI for effective GTM and ...
Armando Diana, Director of Product Marketing at Fortinet, shares insights on go-to-market strategies, aligning marketing with sales, product value propositions, revenue growth, sales enablement, and ...
Business leaders in every industry know the data-driven “mantra” by now: leveraging data for unique insights drives action, and ultimately, growth. But for seasoned marketing ...
In the technology sector, customer-facing technical teams are pivotal in driving business growth and ensuring customer satisfaction. These teams, often part of the Go-To-Market (GTM) ...
In the digital age, an organization’s reputation can make or break its success. With people reading and writing opinions online and also doing all kinds ...
In an era where digital interactions shape consumer-brand connections, marketing, and technology integration is known as MarTech. Once a specialized ...