Scaling GTM Success in APJ: Insights from Dan Mountstephen of Saviynt In this insightful iTech Series Fireside Chat, Dan Mountstephen—a seasoned cybersecurity and sales leader—shares ...
The Storyteller’s Playbook: How to Build Enduring Brands in the AI Era. In this episode, we sit down with Wallis Mills, a seasoned marketing leader ...
What Happens When Grit, Discipline & GTM Collide? In this episode, we sit down with Ludi Wiggins—former Olympic diver and now Marketing Director at Gentrack ...
Jordan Linford, Head of Global Demand Generation at Semrush, shares the shift from MQLs to MQAs, the role of sales-marketing alignment, tailoring ABM by industry, ...
Jessica Primanzon, a seasoned marketing leader, shares her evolution from event marketing to driving global campaigns in SaaS, healthcare, and IT. In this interview, she ...
Roberto Louback, Senior Regional Marketing Manager at AppsFlyer, shares his 17-year journey leading marketing across EMEA and LATAM. He discusses building ABM and field marketing ...
Pooja Raj, Global ABM & Client Experience Leader at IBM, shares her journey from campaign execution to leading strategic, customer-centric ABM across global markets. In ...
Ahmed ElHamouly, Managing Director at Boomi, shares his journey of building and leading go-to-market teams across diverse regions over the past two decades. In this ...
Julia Kertesz, Senior Marketing Manager at Acronis, shares her journey from spearheading marketing for a family business to crafting high-impact campaigns for international corporations. In ...
Marketers love talking about conversion, but if you’re not part of your ideal customer’s consideration set from the very beginning, you’ve already lost. In today’s ...
Why marketers still want a say! In 2025, there’s no shortage of tools that promise speed, automation, and hands-off execution. But as we test these ...
Authored By Dalia Mansour in collaboration with Fouad Khafaga, Sandra Conn, and Ghadeer Albarakani. As a marketing leader passionate about gender equity, I’ve always sought ...
Field and event marketing have always been dynamic, but the past six years have brought a rollercoaster of transformation to the industry. As someone who ...
The Evolving Role of Events in Marketing Events have long been a cornerstone of marketing strategies, serving as platforms for brand dissemination and audience engagement. ...
Organisations are increasingly investing in marketing campaigns to enhance brand visibility, engage customers, and drive sales. The effectiveness of these campaigns, however, is not merely ...
First party intent data is revolutionizing how marketers understand their audience. Unlike traditional data sources, it offers direct, real-time insights ...
Marketing is becoming increasingly complex, with rising costs and intensifying competition across every channel. In today’s landscape, running a successful ...
