Join us for an enlightening chat with Samit Malkani, Head of Brand, Social & Events Marketing, SEA at Google. Samit shares his expertise in balancing ...
Join us for an insightful episode featuring Kayla Drake, Director of Field Marketing at Apollo.io. With extensive experience in event marketing and community building, Kayla ...
The latest episode of the iTech Series Fireside Chat features Winfried Schultz, a seasoned marketing professional with over three decades of experience. He shares his ...
Jessica-Karin Felix, Senior Manager, Global Strategic Accounts Marketing at Qlik, shares her inspiring journey from retail marketing to becoming a prominent ABM strategist. She harnesses ...
Corina Niculescu, Customer Marketing Campaigns Manager at Bitdefender, shares her extensive 15-year journey in B2B marketing across diverse industries. She discusses aligning global GTM strategies ...
Ghadah Humadi, Senior Regional Marketing Manager for EMEA emerging markets, shares her unconventional journey from software engineering to marketing. She discusses key elements of successful ...
Simone Bervig, a seasoned marketing leader, emphasizes the pivotal role of localization, collaboration, and market adaptability. She explores crafting impactful LATAM strategies, aligning global teams, ...
Bushra Nasr, Global Cybersecurity Marketing Manager at Lenovo, shares her journey from launching MEA’s first gaming zone to leading innovative campaigns. She delves into cybersecurity ...
The Evolving Role of Events in Marketing Events have long been a cornerstone of marketing strategies, serving as platforms for brand dissemination and audience engagement. ...
Organisations are increasingly investing in marketing campaigns to enhance brand visibility, engage customers, and drive sales. The effectiveness of these campaigns, however, is not merely ...
Business leaders in every industry know the data-driven “mantra” by now: leveraging data for unique insights drives action, and ultimately, growth. But for seasoned marketing ...
In the technology sector, customer-facing technical teams are pivotal in driving business growth and ensuring customer satisfaction. These teams, often part of the Go-To-Market (GTM) ...
In the digital age, an organization’s reputation can make or break its success. With people reading and writing opinions online and also doing all kinds ...
The fast-paced B2B marketing landscape demands more than just attracting potential leads—it requires effective nurturing of Marketing qualified leads (MQLs) ...
