Join us for an enlightening chat with Samit Malkani, Head of Brand, Social & Events Marketing, SEA at Google. Samit shares his expertise in balancing ...
Join us for an insightful episode featuring Kayla Drake, Director of Field Marketing at Apollo.io. With extensive experience in event marketing and community building, Kayla ...
The latest episode of the iTech Series Fireside Chat features Winfried Schultz, a seasoned marketing professional with over three decades of experience. He shares his ...
Martin Lloyd, Demand Generation Director at FICO, brings over 15 years of experience in building high-performing teams and driving full-funnel demand generation in SaaS. He ...
Avishek Chakrobarty, Head of Global ABM Centre of Excellence at Kyndryl, shares his journey from enterprise sales to working on ABM and Growth Marketing roles. ...
Marcelo Fernandes, Vice President and Global Head of Adoption & Account-Based Marketing at SAP, brings over 25 years of experience driving marketing strategies for global ...
Sammie Norman, a seasoned marketer with over 11 years of experience in B2B software marketing, discusses her journey from hands-on roles at tech start-ups to ...
Lidia Lal, Head of Marketing for the Finance and Spend Management line of business at SAP APJ, shares her journey from her passion for storytelling ...
Patricia McParland, Head of Product and Content Marketing at MetricStream, shares her extensive journey in B2B marketing. She discusses the evolving role of marketing, balancing ...
Field and event marketing have always been dynamic, but the past six years have brought a rollercoaster of transformation to the industry. As someone who ...
The Evolving Role of Events in Marketing Events have long been a cornerstone of marketing strategies, serving as platforms for brand dissemination and audience engagement. ...
Organisations are increasingly investing in marketing campaigns to enhance brand visibility, engage customers, and drive sales. The effectiveness of these campaigns, however, is not merely ...
Business leaders in every industry know the data-driven “mantra” by now: leveraging data for unique insights drives action, and ultimately, growth. But for seasoned marketing ...
In the technology sector, customer-facing technical teams are pivotal in driving business growth and ensuring customer satisfaction. These teams, often part of the Go-To-Market (GTM) ...
In the digital age, an organization’s reputation can make or break its success. With people reading and writing opinions online and also doing all kinds ...
ABM campaigns continue to redefine B2B marketing, offering a laser-focused approach to targeting high-value accounts and driving measurable growth. As ...
