What transforms marketing from a support function into a growth engine? In this episode of the iTech Series Fireside Chat, Patricia Harris shares powerful insights ...
Dive into an exclusive conversation with Navneet Singh, CMO at Eightfold AI, as he shares insights from his journey transitioning from product leadership to marketing. ...
Tune in to our exclusive iTech Series Fireside Chat with Cristy Garcia, CMO at impact.com, as she traces her two-decade marketing journey, from early career ...
In this interview, Katie Marcham, VP of Marketing at ThoughtSpot, discusses how modern marketing is evolving into a revenue-driving function powered by data, AI, and ...
In this exclusive interview, Gokul Suresh, Head of Demand Generation at Whatfix, shares insights on scaling demand generation, building field marketing systems, and measuring impact ...
Enterprise marketing leadership is entering a new phase. Buying environments are becoming more complex, ecosystems increasingly shape how solutions are adopted, and commercial accountability is ...
Julie Liu, Senior Vice President of Strategic Initiatives at AvePoint, shares her journey from consulting and market research to shaping resilient go-to-market systems. She discusses ...
In this exclusive interview, Vinny Sharma, Senior Director – Global Field & Channel Marketing at Securonix, shares her unconventional journey from commerce graduate to cybersecurity marketing ...
Alexandra Williams, Marketing Campaigns Director at Precisely, shares how global campaign strategy is evolving into a data-driven growth engine. She discusses balancing global brand consistency ...
For global B2B organisations, English often feels like the safest marketing choice. It scales easily, keeps costs predictable, and avoids the operational complexity of managing ...
Marketers love talking about conversion, but if you’re not part of your ideal customer’s consideration set from the very beginning, you’ve already lost. In today’s ...
Why marketers still want a say! In 2025, there’s no shortage of tools that promise speed, automation, and hands-off execution. But as we test these ...
Authored By Dalia Mansour in collaboration with Fouad Khafaga, Sandra Conn, and Ghadeer Albarakani. As a marketing leader passionate about gender equity, I’ve always sought ...
Field and event marketing have always been dynamic, but the past six years have brought a rollercoaster of transformation to the industry. As someone who ...
The Evolving Role of Events in Marketing Events have long been a cornerstone of marketing strategies, serving as platforms for brand dissemination and audience engagement. ...
