Join us for an enlightening chat with Samit Malkani, Head of Brand, Social & Events Marketing, SEA at Google. Samit shares his expertise in balancing ...
Join us for an insightful episode featuring Kayla Drake, Director of Field Marketing at Apollo.io. With extensive experience in event marketing and community building, Kayla ...
The latest episode of the iTech Series Fireside Chat features Winfried Schultz, a seasoned marketing professional with over three decades of experience. He shares his ...
Vineeta Makhija shares her journey from digital marketing enthusiast to B2B marketing leader. She discusses the evolution of ABM, the role of data and AI ...
Samta Bansal, a seasoned marketing leader, shares her insights on navigating global marketing strategies and AI-driven GTM approaches. With over 25 years of experience, she ...
Emre Onat, Senior Marketing Manager at Forcepoint, has 16+ years of experience in cybersecurity and IT, specializing in ABM, lead management, and campaign execution. He ...
Varun Gopalakrishnan, a Growth Marketing Leader for UKI at a leading network products and services provider, takes us through his 15-year journey from Sales Development ...
Deepika Vani, Senior Manager of Field Marketing at Whatfix, shares insights on modern field marketing, AI-driven engagement, and revenue impact. She explores strategic event selection, ...
Cleanne Serrao, Field Marketing Lead for APMEA & Europe at Securonix, brings 14 years of expertise across digital, account, and field marketing. She shares insights ...
Authored By Dalia Mansour in collaboration with Fouad Khafaga, Sandra Conn, and Ghadeer Albarakani. As a marketing leader passionate about gender equity, I’ve always sought ...
Field and event marketing have always been dynamic, but the past six years have brought a rollercoaster of transformation to the industry. As someone who ...
The Evolving Role of Events in Marketing Events have long been a cornerstone of marketing strategies, serving as platforms for brand dissemination and audience engagement. ...
Organisations are increasingly investing in marketing campaigns to enhance brand visibility, engage customers, and drive sales. The effectiveness of these campaigns, however, is not merely ...
Business leaders in every industry know the data-driven “mantra” by now: leveraging data for unique insights drives action, and ultimately, growth. But for seasoned marketing ...
In the technology sector, customer-facing technical teams are pivotal in driving business growth and ensuring customer satisfaction. These teams, often part of the Go-To-Market (GTM) ...
The Account-Based Marketing Framework is the key to precision-driven B2B marketing. Instead of broad outreach, ABM targets high-value accounts, ensuring ...
Revenue Operations (RevOps) aligns sales, marketing, and customer success teams to optimize revenue growth. By ensuring these departments work cohesively, ...
