Join us for an insightful episode featuring Kayla Drake, Director of Field Marketing at Apollo.io. With extensive experience in event marketing and community building, Kayla ...
The latest episode of the iTech Series Fireside Chat features Winfried Schultz, a seasoned marketing professional with over three decades of experience. He shares his ...
Join Ruth Rowan, a biologist turned marketing leader in this iTech Series Fireside Chat episode. Ruth recounts her unexpected entry into the marketing and tech ...
Damian Trzebunia, Head of Global Product & Solution Marketing at Certinia, shares his journey, highlighting product marketing’s crucial role in strategy and growth. With 20+ ...
Connor Clancy, Director of GTM Strategy & Growth Initiatives at Workday, shares his journey as a GTM leader. He discusses Workday’s approach to strategic partnerships, ...
In this interview, Majd Al Jayyousi, Senior Marketing Manager at CM.com, shares her insights on navigating the tech industry’s revenue-driven marketing initiatives, aligning marketing with ...
Nikhil Mirashi, a marketing expert with over 13 years of experience in B2B SaaS marketing, discusses the evolving alignment between marketing, sales, and customer success, ...
Dalia Mansour, Head of Marketing ANZ, ASEAN, and MEA at Sprinklr, shares her journey in B2B marketing, customer experience management (CXM), and revenue integration. She ...
Victoria Kouyoumjian, a seasoned product marketing leader shares her journey from an application developer to a product marketing pro. She talks about developing value propositions, ...
The Evolving Role of Events in Marketing Events have long been a cornerstone of marketing strategies, serving as platforms for brand dissemination and audience engagement. ...
Organisations are increasingly investing in marketing campaigns to enhance brand visibility, engage customers, and drive sales. The effectiveness of these campaigns, however, is not merely ...
Business leaders in every industry know the data-driven “mantra” by now: leveraging data for unique insights drives action, and ultimately, growth. But for seasoned marketing ...
In the technology sector, customer-facing technical teams are pivotal in driving business growth and ensuring customer satisfaction. These teams, often part of the Go-To-Market (GTM) ...
In the digital age, an organization’s reputation can make or break its success. With people reading and writing opinions online and also doing all kinds ...
