Dive into the world of Go-to-Market (GTM) strategies with Adam Preis, Director of Product Solution Marketing at Ping Identity. In this iTech Series Fireside Chat, ...
Scaling GTM Success in APJ: Insights from Dan Mountstephen of Saviynt In this insightful iTech Series Fireside Chat, Dan Mountstephen—a seasoned cybersecurity and sales leader—shares ...
The Storyteller’s Playbook: How to Build Enduring Brands in the AI Era. In this episode, we sit down with Wallis Mills, a seasoned marketing leader ...
Isabella Georgiou, EMEA Demand Center Marketing Manager at Celonis, shares her journey from field marketing to leading data-driven ABM and demand generation across EMEA. She ...
Lalitha Ram, Director of Field and Account-Based Marketing at Fujitsu, shares her journey of transforming marketing into a strategic growth engine. She discusses evolving field ...
Dawn Liu, APAC Field Marketing Lead for IBM’s Data & AI portfolio, shares her journey from digital, social, and event marketing to leading integrated field ...
Ritu Rungta, Head of Marketing at Black Box, with 20 years of experience, shares her journey from storytelling and brand building to driving revenue influence ...
Camila Almeida, Senior Growth Marketing Manager at DeepL, shares her journey from journalism in Brazil to leading marketing strategies at global brands and a unicorn ...
Rajat Setia, AVP of Marketing at PeopleStrong, shares her journey from content and product marketing to orchestrating integrated GTM strategies. She discusses aligning brand, product, ...
Marketers love talking about conversion, but if you’re not part of your ideal customer’s consideration set from the very beginning, you’ve already lost. In today’s ...
Why marketers still want a say! In 2025, there’s no shortage of tools that promise speed, automation, and hands-off execution. But as we test these ...
Authored By Dalia Mansour in collaboration with Fouad Khafaga, Sandra Conn, and Ghadeer Albarakani. As a marketing leader passionate about gender equity, I’ve always sought ...
Field and event marketing have always been dynamic, but the past six years have brought a rollercoaster of transformation to the industry. As someone who ...
The Evolving Role of Events in Marketing Events have long been a cornerstone of marketing strategies, serving as platforms for brand dissemination and audience engagement. ...
Organisations are increasingly investing in marketing campaigns to enhance brand visibility, engage customers, and drive sales. The effectiveness of these campaigns, however, is not merely ...
Introduction Revenue marketing is changing how businesses achieve growth. Unlike traditional marketing that focuses mainly on lead generation, it ties ...
In today’s fast-paced and competitive tech landscape, understanding the mindset of tech buyers is essential. These decision-makers are navigating an ...
