Scaling GTM Success in APJ: Insights from Dan Mountstephen of Saviynt In this insightful iTech Series Fireside Chat, Dan Mountstephen—a seasoned cybersecurity and sales leader—shares ...
The Storyteller’s Playbook: How to Build Enduring Brands in the AI Era. In this episode, we sit down with Wallis Mills, a seasoned marketing leader ...
What Happens When Grit, Discipline & GTM Collide? In this episode, we sit down with Ludi Wiggins—former Olympic diver and now Marketing Director at Gentrack ...
Ruba Khan, Senior Marketing Manager, APAC at Verizon, shares her journey from digital demand generation to leading new business marketing across the region. She discusses ...
Ranjana Pillai, Country Marketing Manager for India and Singapore at Indeed, reflects on her 13-year journey from researcher to go-to-market leader. In this conversation, she ...
In this exclusive interview, Vidya Sawhny, Head of Product Marketing for Provider Mobility at Cisco Systems, shares her 19+ year journey driving innovation, AI, and ...
Mariie Vélez, Global Demand Generation and ABM Manager at Thales Cybersecurity Products, shares her decade-long journey across agency and corporate marketing. She discusses scaling global ...
Sara Kao, Director of APJ Marketing at SolarWinds, reflects on her 25-year journey in the tech industry spanning APJ, the US, and global markets. In ...
Kathleen Jaedtke, Head of Marketing EMEA Central at Workato, shares her cross-industry journey spanning B2C and B2B roles at Rocket Internet, Zalando, and HubSpot. She ...
Marketers love talking about conversion, but if you’re not part of your ideal customer’s consideration set from the very beginning, you’ve already lost. In today’s ...
Why marketers still want a say! In 2025, there’s no shortage of tools that promise speed, automation, and hands-off execution. But as we test these ...
Authored By Dalia Mansour in collaboration with Fouad Khafaga, Sandra Conn, and Ghadeer Albarakani. As a marketing leader passionate about gender equity, I’ve always sought ...
Field and event marketing have always been dynamic, but the past six years have brought a rollercoaster of transformation to the industry. As someone who ...
The Evolving Role of Events in Marketing Events have long been a cornerstone of marketing strategies, serving as platforms for brand dissemination and audience engagement. ...
Organisations are increasingly investing in marketing campaigns to enhance brand visibility, engage customers, and drive sales. The effectiveness of these campaigns, however, is not merely ...
In marketing, there is no one-size-fits-all approach. As business goals, consumer sentiment, and market trends continuously evolve, marketers must adapt ...
First party intent data is revolutionizing how marketers understand their audience. Unlike traditional data sources, it offers direct, real-time insights ...
