Step into the evolving world of B2B marketing with Mattia Santin, SVP of Marketing at Contentsquare, who brings over 16 years of experience spanning B2C, ...
Dive into the world of modern marketing and growth with Grad Conn, Chief Marketing Officer at Pendo.io, blending entrepreneurial scrappiness with corporate-scale strategy. In this ...
Dive into the world of Go-to-Market (GTM) strategies with Adam Preis, Director of Product Solution Marketing at Ping Identity. In this iTech Series Fireside Chat, ...
Oriana Cardona, Marketing Director, France, at Factorial, shares how she blends data, creativity, and customer insight to build high-precision marketing engines. In this conversation, she ...
Shaleen Dhrobra, Head of Marketing at Amazon Web Services (AWS) with experience across enterprises and high-growth startups, shares how she has shaped marketing into a brand-to-revenue growth engine. ...
In this interview, Olga Noha, Global VP of Integrated Marketing and Brand Strategy at Creatio, shares how brand, product, and GTM teams can build a ...
Julie Thomson, Senior Field Marketing Manager, UKI at Exabeam, shares her journey from campaign execution to leading regional and field marketing across EMEA, APAC, and ...
Meenakshi Nilakantan, Senior Manager of Field Marketing EMEA at Sirion, shares her journey from working on content creation, digital marketing, events, and campaigns to leading ...
Pushkaraj Phule, AVP of Marketing at Zycus, shares his journey from technical support to blending creativity, strategy, and technology in marketing. He discusses scaling demand ...
Marketers love talking about conversion, but if you’re not part of your ideal customer’s consideration set from the very beginning, you’ve already lost. In today’s ...
Why marketers still want a say! In 2025, there’s no shortage of tools that promise speed, automation, and hands-off execution. But as we test these ...
Authored By Dalia Mansour in collaboration with Fouad Khafaga, Sandra Conn, and Ghadeer Albarakani. As a marketing leader passionate about gender equity, I’ve always sought ...
Field and event marketing have always been dynamic, but the past six years have brought a rollercoaster of transformation to the industry. As someone who ...
The Evolving Role of Events in Marketing Events have long been a cornerstone of marketing strategies, serving as platforms for brand dissemination and audience engagement. ...
Organisations are increasingly investing in marketing campaigns to enhance brand visibility, engage customers, and drive sales. The effectiveness of these campaigns, however, is not merely ...
In today’s data-driven marketing landscape, businesses gather customer information from countless sources like websites, social media, emails, and apps. A ...
