Join us for an enlightening chat with Samit Malkani, Head of Brand, Social & Events Marketing, SEA at Google. Samit shares his expertise in balancing ...
Join us for an insightful episode featuring Kayla Drake, Director of Field Marketing at Apollo.io. With extensive experience in event marketing and community building, Kayla ...
The latest episode of the iTech Series Fireside Chat features Winfried Schultz, a seasoned marketing professional with over three decades of experience. He shares his ...
Patricia McParland, Head of Product and Content Marketing at MetricStream, shares her extensive journey in B2B marketing. She discusses the evolving role of marketing, balancing ...
Jacqueline Basil, a seasoned product marketer, shares her journey from startup marketer to expert in customer-centric strategies for global enterprises. She discusses the evolution of ...
Mandeep Taunk, Co-Founder and Chief Growth Officer of CodeConductor shares his journey from marketer to entrepreneur and highlights the significance of GTM strategies. He discusses ...
Jessica-Karin Felix, Senior Manager, Global Strategic Accounts Marketing at Qlik, shares her inspiring journey from retail marketing to becoming a prominent ABM strategist. She harnesses ...
Corina Niculescu, Customer Marketing Campaigns Manager at Bitdefender, shares her extensive 15-year journey in B2B marketing across diverse industries. She discusses aligning global GTM strategies ...
The Evolving Role of Events in Marketing Events have long been a cornerstone of marketing strategies, serving as platforms for brand dissemination and audience engagement. ...
Organisations are increasingly investing in marketing campaigns to enhance brand visibility, engage customers, and drive sales. The effectiveness of these campaigns, however, is not merely ...
Business leaders in every industry know the data-driven “mantra” by now: leveraging data for unique insights drives action, and ultimately, growth. But for seasoned marketing ...
In the technology sector, customer-facing technical teams are pivotal in driving business growth and ensuring customer satisfaction. These teams, often part of the Go-To-Market (GTM) ...
In the digital age, an organization’s reputation can make or break its success. With people reading and writing opinions online and also doing all kinds ...
Integrated marketing serves as the engine behind impactful B2B marketing campaigns, seamlessly connecting every touchpoint to fuel growth and drive ...
As businesses navigate the ever-changing landscape of digital marketing, reaching customers on their preferred platforms is crucial for success. Multichannel ...
