The latest episode of the iTech Series Fireside Chat features Winfried Schultz, a seasoned marketing professional with over three decades of experience. He shares his journey from engineering to becoming a B2B marketing leader. He delves into the role of account-based marketing (ABM), listening to the voice of the customer, marketing automation, the complexities of global marketing, advocating for cultural adaptation, and campaigns that enhance conversion rates. This episode offers valuable perspectives for marketers navigating the intricate landscape of B2B marketing.
Key Highlights:
- Shifting from lead generation to prioritizing pipeline opportunities.
- Evolving role of ABM and personalization strategies through understanding decision-makers.
- Balancing personalization with marketing automation.
- Equipping sales teams with the right tools, knowledge, and support.
- Mastering KPIs and analytics for accurate data interpretation.
- Engaging directly with customers to gain insights into their needs.
Listen in to this enlightening conversation!
