Join us for an insightful episode featuring Kayla Drake, Director of Field Marketing at Apollo.io. With extensive experience in event marketing and community building, Kayla shares her insights on orchestrating successful field marketing initiatives that drive engagement and pipeline acceleration. She explores the significance of in-person interactions and offers expert advice on transforming events into opportunities for revenue growth and brand building. This episode is a must-listen for marketers looking to enhance their field marketing efforts and create meaningful connections with their audience.
Key Highlights:
- Strategies for turning events into revenue-generating opportunities.
- The importance of community building through marketing activation.
- Best practices for measuring the success of field marketing initiatives.
- Overcoming last-minute field marketing hiccups.
- The role of KPIs and ROI in tracking event performance.
- Insights on integrating AI tools for enhanced marketing effectiveness.
- Aligning marketing initiatives with sales to close opportunities effectively.
Be part of this enlightening conversation!
