We’re delighted to host a marketing legend, David Raab, on this episode. A renowned marketing consultant, David is best known for his work in the Data and MarTech space, and for coining the customer data platform category in 2013. David shares invaluable insights from his remarkable journey, transitioning from a marketer to a marketing tech and CDP expert.
Key areas covered:
- Evolution of data and the rise of customer data platforms (CDPs)
- Critical factors involved in evaluating CDP implementations
- Valuable insights for building a robust Martech stack
- AI-driven marketing and the impact of data privacy regulations like GDPR and CCPA
Tune In!
