iTechSeries
Customer-Facing Technical Teams in B2B Technology Companies

The Essential Skills for Customer-Facing Technical Teams in B2B Technology Companies

In the technology sector, customer-facing technical teams are pivotal in driving business growth and ensuring customer satisfaction. These teams, often part of the Go-To-Market (GTM) strategy, include various roles such as Implementation Engineers, Solution Architects, Pre-Sales Engineers, customer ...

What is Revenue Operations?

The Revenue Operations Guide for B2B Tech Companies

B2B marketing fueled by revenue operations is undergoing a shift towards personalization, demanding a collaborative effort across departments. In the past, revenue growth strategies often relied on siloed departments and generic messaging. However, today’s business development requires a strat...