Agostina Gazzano, a senior marketing leader, shares insights from her extensive experience across LATAM and EMEA. She explores how to balance global consistency with local relevance, align marketing with revenue, combine data and creativity, navigate AI’s impact, and develop the strategic and financ...
Juveria Samrin, Vice President and Head of Marketing at TerraPay, shares her perspectives on modern marketing leadership, brand building, revenue growth, and global strategy. She discusses aligning marketing with business goals, balancing global consistency with local relevance, measuring success be...
In this exclusive interview series, Nicki Wells, Senior Director of International Field and Channel Marketing at Absolute Security, shares insights from two decades in enterprise marketing. She explores the balance between global strategy and local relevance, the shift toward business-outcome-driven...
Local marketing is a strategic approach to engaging customers within a specific geographic area, strengthening local presence, and driving immediate engagement. Expanding B2B marketing into new markets offers significant growth potential but presents challenges like language barriers, cultural nuanc...
