Calista Lee, Regional Marketing, APAC at Darktrace, shares her insights on building customer-centric demand generation strategies that drive measurable business outcomes. She discusses aligning marketing with revenue, fostering cross-functional collaboration, leveraging AI for personalization, and m...
When it comes to influencing B2B buying decisions, few forces are as powerful as word of mouth. Long before digital marketing existed, trust-based recommendations shaped how businesses chose partners, vendors, and solutions—and that remains true today. What has changed is how these conversations hap...
