Min Erh MAH, Senior Director, JAPAC Marketing at Palo Alto Networks, shares her perspective on building impactful B2B marketing strategies across diverse and dynamic markets. She explores regional localisation, ABM, cross-functional GTM alignment, AI-powered personalisation, and the metrics that con...
Shalini Karthikeyan, Senior Lead, Revenue Marketing APAC at Shopify, shares her perspective on building revenue-focused GTM strategies across APAC. She explores how to balance global consistency with local relevance, align marketing and sales, scale authentic personalization with AI, measure true ma...
B2B marketing is evolving faster than ever. AI, shifting buyer behaviors, and the need for measurable results are transforming how organizations engage prospects and drive revenue. Success in 2026 will depend on operational discipline, strategic execution, and smart use of emerging tools. Equally cr...
