Demand Generation

Let’s face it: B2B selling has never been easy. Today’s buyers are more informed, selective, and demanding, making it harder ...

In today’s fast-paced and competitive tech landscape, understanding the mindset of tech buyers is essential. These decision-makers are navigating an ...

Michelle Slevin, Head of Marketing for UK & Ireland at Workato, shares her 20+ year journey across Oracle, Ericsson, Indeed, ...

Karina Andrade, Demand Generation Marketing Manager, Americas at Hitachi Vantara, shares her journey from sales to leading multi-channel marketing across ...

Mariie Vélez, Global Demand Generation and ABM Manager at Thales Cybersecurity Products, shares her decade-long journey across agency and corporate ...

Jordan Linford, Head of Global Demand Generation at Semrush, shares the shift from MQLs to MQAs, the role of sales-marketing ...