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Why iTech Series
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Why iTech Series
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Demand
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Performance Marketing
Event Marketing
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Demand Generation
Demand Generation
Driving Revenue with ABM: Marcelo Fernandes on Personalization vs Scale
Saurabh Khadilkar
Posted on
February 14, 2025
Marcelo Fernandes, Vice President and Global Head of Adoption & Account-Based Marketing at SAP, brings over 25 years of experience ...
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Blog
Why Technographic Data is Essential for B2B Success?
iTechSeries Staff Writer
Posted on
February 12, 2025
B2B Technographic data represents a modern advancement in sales and marketing strategies for businesses operating in the B2B space. This ...
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Blog
7 Effective B2B SaaS Marketing Strategies to Drive Growth in 2025
iTechSeries Staff Writer
Posted on
February 10, 2025
In 2025, the SaaS marketing is poised for significant growth, but with intense competition and rapidly changing customer needs, standing ...
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Blog
How to Build a High-Performing ABM Campaign in 2025
iTechSeries Staff Writer
Posted on
February 7, 2025
ABM campaigns continue to redefine B2B marketing, offering a laser-focused approach to targeting high-value accounts and driving measurable growth. As ...
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Blog
8 Steps to Create a B2B Marketing Campaign Strategy in 2025
iTechSeries Staff Writer
Posted on
February 5, 2025
B2B marketing campaigns continue to evolve with the rise of new technologies, shifting customer expectations, and innovative strategies. To stay ...
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Demand Generation
The Evolution of Field and Event Marketing: Trends, Challenges, and the Future
Kayla Drake
Posted on
January 31, 2025
Field and event marketing have always been dynamic, but the past six years have brought a rollercoaster of transformation to ...
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