Demand Generation

Marcelo Fernandes, Vice President and Global Head of Adoption & Account-Based Marketing at SAP, brings over 25 years of experience ...

B2B Technographic data represents a modern advancement in sales and marketing strategies for businesses operating in the B2B space. This ...

In 2025, the SaaS marketing is poised for significant growth, but with intense competition and rapidly changing customer needs, standing ...

ABM campaigns continue to redefine B2B marketing, offering a laser-focused approach to targeting high-value accounts and driving measurable growth. As ...

B2B marketing campaigns continue to evolve with the rise of new technologies, shifting customer expectations, and innovative strategies. To stay ...

Field and event marketing have always been dynamic, but the past six years have brought a rollercoaster of transformation to ...