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Go-To-Market
Go-To-Market
Building Global Impact: Jessica Primanzon on Data-Driven Content, Unified GTM, and Marketing Leadership
Saurabh Khadilkar
Posted on
July 29, 2025
July 29, 2025
Jessica Primanzon, a seasoned marketing leader, shares her evolution from event marketing to driving global campaigns in SaaS, healthcare, and ...
Read More
Go-To-Market
Cracking Complex Markets: GTM Leadership Lessons from Ahmed ElHamouly of Boomi
Saurabh Khadilkar
Posted on
July 22, 2025
July 23, 2025
Ahmed ElHamouly, Managing Director at Boomi, shares his journey of building and leading go-to-market teams across diverse regions over the ...
Read More
Go-To-Market
Building a Revenue Engine: Glocal GTM, Data-Driven Ops, and the Future of Marketing
Saurabh Khadilkar
Posted on
July 1, 2025
July 4, 2025
Bala Desikamani, VP of Global Marketing Operations & Strategy at Temenos, shares his journey from web marketing to leading global ...
Read More
Go-To-Market
Beyond the Funnel: Riccardo Sponza on Personalization, AI, and the Modern Buyer Journey
Saurabh Khadilkar
Posted on
June 27, 2025
June 27, 2025
Riccardo Sponza, a seasoned global marketing leader, shares his journey across EMEA and APAC, driving brand awareness, demand generation, and ...
Read More
Go-To-Market
The APJ Playbook: Growth, Identity, and Leadership with Dan Mountstephen
Saurabh Khadilkar
Posted on
June 19, 2025
June 19, 2025
Scaling GTM Success in APJ: Insights from Dan Mountstephen of Saviynt In this insightful iTech Series Fireside Chat, Dan Mountstephen—a ...
Read More
Go-To-Market
Marketing with Purpose: Anam Hilal on Strategy, Local Relevance, and ABM Impact
Saurabh Khadilkar
Posted on
June 4, 2025
June 5, 2025
Anam Hilal, a marketing leader, shares her journey from B2B event sales to leading global account-based marketing (ABM) and audience ...
Read More
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iTech Series Publications 2024
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