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Go-To-Market
Go-To-Market
Driving Growth Across the Funnel: Ben Weiss on Strategy, Analytics, and Execution
Saurabh Khadilkar
Posted on
February 18, 2026
February 18, 2026
Ben Weiss, Revenue Marketing Manager – North America at Imprivata, shares his journey from tech support to revenue-focused marketing leadership. ...
Read More
Go-To-Market
The Marketing Pivot: Jeff Richard on Transitioning from Execution to Strategic Growth
Saurabh Khadilkar
Posted on
February 11, 2026
February 11, 2026
In this interview, Jeff Richard, Regional Marketing Head & Director-Southeast Asia at Razorpay, shares how marketing has evolved from an ...
Read More
Go-To-Market
Marketing Beyond Leads: Elizabeth Shen on Revenue, Relationships, and Regional Growth
Saurabh Khadilkar
Posted on
February 6, 2026
February 6, 2026
Elizabeth Shen, Marketing Manager for SEA & AEC at Kaspersky, shares her journey from sales to regional marketing leadership across ...
Read More
Go-To-Market
Global Vision, Local Trust: Livia Catania on Building Executive Engagement Across EMEA
Saurabh Khadilkar
Posted on
February 5, 2026
February 9, 2026
Livia Catania, an executive engagement marketing manager with experience across EMEA, shares her journey from law and journalism to designing ...
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Go-To-Market
Building GTM That Scales: Nikolaj Sorensen on Alignment and Accountability
Saurabh Khadilkar
Posted on
February 4, 2026
February 4, 2026
In this interview, Nikolaj Sørensen, Senior Marketing Manager for the Nordics and Baltics at CM.com, shares his journey from traditional ...
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Go-To-Market
Why ‘English-Only’ Marketing Fails in EMEA (and what to do instead)
Lotte Hidma
Posted on
January 30, 2026
January 30, 2026
For global B2B organisations, English often feels like the safest marketing choice. It scales easily, keeps costs predictable, and avoids ...
Read More
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