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Why iTech Series
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Demand Generation
Demand Generation
Global Strategy, ABM, and Sales Alignment: Mariie Vélez on Driving Measurable Marketing Impact
Saurabh Khadilkar
Posted on
August 19, 2025
Mariie Vélez, Global Demand Generation and ABM Manager at Thales Cybersecurity Products, shares her decade-long journey across agency and corporate ...
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Demand Generation
Marketing That Converts: Jordan on Pipeline Strategy, Tech Stack Discipline, and ABM at Scale
Saurabh Khadilkar
Posted on
August 5, 2025
Jordan Linford, Head of Global Demand Generation at Semrush, shares the shift from MQLs to MQAs, the role of sales-marketing ...
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Demand Generation
Crossroads of Modern Marketing: Roberto Louback on Leading with Data, Culture, and Collaboration
Saurabh Khadilkar
Posted on
July 28, 2025
Roberto Louback, Senior Regional Marketing Manager at AppsFlyer, shares his 17-year journey leading marketing across EMEA and LATAM. He discusses ...
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Blog
Lead Qualification 101: What It Is and Why It Matters
iTechSeries Staff Writer
Posted on
June 26, 2025
Lead qualification helps determine whether a prospect aligns with your business offerings and is worth pursuing. Typically conducted during sales ...
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Demand Generation
Shaping Regional Marketing with Data, Flexibility, and Focus–A Conversation with Alessandra Atria
Saurabh Khadilkar
Posted on
June 18, 2025
Alessandra Atria, a senior field marketer, brings 15 years of experience in B2B marketing across SaaS, tech, and finance. She ...
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Account Based Marketing
From Full-Stack Marketing to ABM Leadership: Honni on Sales Alignment, AI, and Human-Centered Strategy
Saurabh Khadilkar
Posted on
June 16, 2025
Honni Marks, Senior ABM Global Program Manager at Red Hat, shares her journey from full-stack marketing to spearheading Account-Based Marketing ...
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