Demand Generation

Michelle Slevin, Head of Marketing for UK & Ireland at Workato, shares her 20+ year journey across Oracle, Ericsson, Indeed, ...

Karina Andrade, Demand Generation Marketing Manager, Americas at Hitachi Vantara, shares her journey from sales to leading multi-channel marketing across ...

Mariie Vélez, Global Demand Generation and ABM Manager at Thales Cybersecurity Products, shares her decade-long journey across agency and corporate ...

Jordan Linford, Head of Global Demand Generation at Semrush, shares the shift from MQLs to MQAs, the role of sales-marketing ...

Roberto Louback, Senior Regional Marketing Manager at AppsFlyer, shares his 17-year journey leading marketing across EMEA and LATAM. He discusses ...

Lead qualification helps determine whether a prospect aligns with your business offerings and is worth pursuing. Typically conducted during sales ...