Demand Generation

Deepika Vani, Senior Manager of Field Marketing at Whatfix, shares insights on modern field marketing, AI-driven engagement, and revenue impact. ...

Cleanne Serrao, Field Marketing Lead for APMEA & Europe at Securonix, brings 14 years of expertise across digital, account, and ...

Is your top lead-driving channel hiding in plain sight—perhaps within your ABM strategy? Dive into the world of B2B channel ...

Martin Lloyd, Demand Generation Director at FICO, brings over 15 years of experience in building high-performing teams and driving full-funnel ...

Marcelo Fernandes, Vice President and Global Head of Adoption & Account-Based Marketing at SAP, brings over 25 years of experience ...

B2B Technographic data represents a modern advancement in sales and marketing strategies for businesses operating in the B2B space. This ...