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Brand To Demand
Brand To Demand
Brand, Demand, and Data: Sara Kao on Balancing Long-Term Vision with Short-Term Wins
Saurabh Khadilkar
Posted on
August 18, 2025
August 18, 2025
Sara Kao, Director of APJ Marketing at SolarWinds, reflects on her 25-year journey in the tech industry spanning APJ, the ...
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Brand To Demand
Brand, Demand, and Beyond: Kathleen Jaedtke on Building Unified B2B Marketing Strategies
Saurabh Khadilkar
Posted on
August 12, 2025
August 12, 2025
Kathleen Jaedtke, Head of Marketing EMEA Central at Workato, shares her cross-industry journey spanning B2C and B2B roles at Rocket ...
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Blog
B2B Customer Journey Mapping: Tips to Drive Engagement and Sales
iTechSeries Staff Writer
Posted on
July 31, 2025
July 31, 2025
Understanding your customer’s path to purchase is more complex than ever. With buyers engaging across multiple channels and touchpoints, it’s ...
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Brand To Demand
Campaigns, Culture & Cybersecurity: Julia Kertesz’s Blueprint for Impactful Global Marketing
Saurabh Khadilkar
Posted on
July 17, 2025
July 17, 2025
Julia Kertesz, Senior Marketing Manager at Acronis, shares her journey from spearheading marketing for a family business to crafting high-impact ...
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