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Brand To Demand

Blog
iTechSeries Staff Writer
Posted on
A well-optimized sales funnel is the backbone of successful B2B marketing. It streamlines the buyer’s journey, nurtures lead effectively, and ...
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Blog
iTechSeries Staff Writer
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Marketing is no longer just about demand generation—it’s about trust, strategy, and adaptability. Modern marketers must be data-driven and protect ...
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Brand To Demand
Saurabh Khadilkar
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Lidia Lal, Head of Marketing for the Finance and Spend Management line of business at SAP APJ, shares her journey ...
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Blog
iTechSeries Staff Writer
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In the B2B landscape, where decisions often involve significant investments and long-term commitments, a strong brand becomes a guiding factor ...
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