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Brand To Demand
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How To Map The B2B Buyer Journey For Better Pipeline And Revenue
iTechSeries Staff Writer
Posted on
March 19, 2026
March 19, 2026
The modern B2B buyer journey is no longer linear or seller-controlled. Today’s buyers conduct extensive research, compare vendors, and form ...
Read More
Brand To Demand
The Growth Engine: Patricia Harris on Modern B2B Marketing
Saurabh Khadilkar
Posted on
March 17, 2026
March 17, 2026
What transforms marketing from a support function into a growth engine? In this episode of the iTech Series Fireside Chat, ...
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Brand To Demand
Building Marketing as a Business Enabler: Vinny Sharma on Driving Alignment, Pipeline, and Revenue
Saurabh Khadilkar
Posted on
March 9, 2026
March 9, 2026
In this exclusive interview, Vinny Sharma, Senior Director – Global Field & Channel Marketing at Securonix, shares her unconventional journey from ...
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Brand To Demand
Beyond Multichannel: Paula Medeiros on What True Integrated Marketing Really Means
Saurabh Khadilkar
Posted on
February 17, 2026
February 17, 2026
In this interview, Paula Medeiros, Global Growth and Paid Media Senior Marketing Manager at Palo Alto Networks, shares her perspective ...
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