Brand To Demand

Christiane Greilach, Global Senior Marketing Manager at Autodesk, shares her journey from operations and strategic planning to leading brand innovation, ...

Kaya Adams, a Seasoned Marketing Leader, shares her journey from sales to leading global demand generation, marketing operations, and sales ...

The B2B buying group has changed dramatically. No longer driven by a single decision-maker, today’s purchases are influenced by cross-functional ...

A well-optimized B2B marketing funnel is key to converting leads into loyal customers. By strategically nurturing leads through various stages—from ...