Account Based Marketing

Vineeta Makhija shares her journey from digital marketing enthusiast to B2B marketing leader. She discusses the evolution of ABM, the ...

The Account-Based Marketing Framework is the key to precision-driven B2B marketing. Instead of broad outreach, ABM targets high-value accounts, ensuring ...

Nancy Harlan, a marketing leader with deep expertise in ABM and customer-centric strategies, shares her journey from sales to leading ...

Avishek Chakrobarty, Head of Global ABM Centre of Excellence at Kyndryl, shares his journey from enterprise sales to working on ...

Jessica-Karin Felix, Senior Manager, Global Strategic Accounts Marketing at Qlik, shares her inspiring journey from retail marketing to becoming a ...

Account-based marketing (ABM) has emerged as a game-changing ABM strategy in B2B marketing, enabling companies to target high-value accounts with ...