Why iTech Series
Publications
Brand
Awareness Campaigns
Content Generation
Thought Leadership
Demand
Content Syndication
Performance Marketing
Event Marketing
GTM Library
Blogs
Interviews
Podcasts
Guest Articles
Why iTech Series
Publications
Brand
Awareness Campaigns
Content Generation
Thought Leadership
Demand
Content Syndication
Performance Marketing
Event Marketing
GTM Library
Blogs
Interviews
Podcasts
Guest Articles
CONTACT US
Why iTech Series
Publications
Brand
Awareness Campaigns
Content Generation
Thought Leadership
Demand
Content Syndication
Performance Marketing
Event Marketing
GTM Library
Blogs
Interviews
Podcasts
Guest Articles
Why iTech Series
Publications
Brand
Awareness Campaigns
Content Generation
Thought Leadership
Demand
Content Syndication
Performance Marketing
Event Marketing
GTM Library
Blogs
Interviews
Podcasts
Guest Articles
CONTACT US
Search
Why iTech Series
Publications
Brand
Awareness Campaigns
Content Generation
Thought Leadership
Demand
Content Syndication
Performance Marketing
Event Marketing
GTM Library
Blogs
Interviews
Podcasts
Guest Articles
X
Why iTech Series
Publications
Brand
Awareness Campaigns
Content Generation
Thought Leadership
Demand
Content Syndication
Performance Marketing
Event Marketing
GTM Library
Blogs
Interviews
Podcasts
Guest Articles
Account Based Marketing
Account Based Marketing
Leading with Insights: Pooja Raj on Building Customer-Centric ABM in a Global Landscape
Saurabh Khadilkar
Posted on
July 24, 2025
July 24, 2025
Pooja Raj, Global ABM & Client Experience Leader at IBM, shares her journey from campaign execution to leading strategic, customer-centric ...
Read More
Account Based Marketing
The ABM Architect: Marta George on Building Programs that Drive Pipeline
Saurabh Khadilkar
Posted on
July 9, 2025
July 9, 2025
Marta George, Head of EMEA ABM Programmes at Ping Identity, shares her journey from event marketing to building high-impact, personalised ...
Read More
Account Based Marketing
From Campaigns to Conversions: Verónica Rodriguez on ABM, Alignment, and Scalable Personalization
Saurabh Khadilkar
Posted on
July 8, 2025
July 8, 2025
Verónica Rodriguez, a seasoned B2B marketing leader from Red Hat, shares her journey from campaign marketing to leading strategic ABM ...
Read More
Account Based Marketing
From Full-Stack Marketing to ABM Leadership: Honni on Sales Alignment, AI, and Human-Centered Strategy
Saurabh Khadilkar
Posted on
June 16, 2025
June 16, 2025
Honni Marks, Senior ABM Global Program Manager at Red Hat, shares her journey from full-stack marketing to spearheading Account-Based Marketing ...
Read More
Account Based Marketing
Personalization, Pipeline & Performance: Annie Arora on Winning with ABM
Saurabh Khadilkar
Posted on
May 19, 2025
May 19, 2025
Annie Arora, Account-Based Marketing Manager at Icertis, brings extensive experience in ABM, customer marketing, and integrated campaigns. She shares insights ...
Read More
Account Based Marketing
Driving Strategic Impact: Clarisse Djomkam on ABM, Intent Signals, and Cross-Functional GTM
Saurabh Khadilkar
Posted on
May 6, 2025
May 6, 2025
Clarisse Djomkam, Senior Account-Based Marketing Manager at Snowflake, shares her journey from field marketing to strategic ABM, offering insights into ...
Read More
Popular Posts
B2B Go-To-Market Strategy Checklist For 2024 And Beyond
Expand Audience Engagement With a Brand to Demand Approach
Account-Based Marketing Strategy: A Step-by-Step Guide
Importance of Customer Touchpoints For Tech Marketers
Understanding the Dynamics of Buying Committee in B2B Marketing
Tech Customer Success Story
Please enable JavaScript in your browser to complete this form.
Please enable JavaScript in your browser to complete this form.
Full Name
*
Business Email Address
*
Business Phone Number
*
Submit
iTech Series Publications 2024
Please enable JavaScript in your browser to complete this form.
Please enable JavaScript in your browser to complete this form.
Full Name
*
Business Email Address
*
Business Phone Number
*
Submit
iTech Series Media Kit 2024
Please enable JavaScript in your browser to complete this form.
Please enable JavaScript in your browser to complete this form.
Full Name
*
Business Email Address
*
Business Phone Number
*
Submit
Brand to Demand - Your GTM Answer
Please enable JavaScript in your browser to complete this form.
Please enable JavaScript in your browser to complete this form.
Full Name
*
Business Email Address
*
Business Phone Number
*
Submit