Account Based Marketing

Jessica-Karin Felix, Senior Manager, Global Strategic Accounts Marketing at Qlik, shares her inspiring journey from retail marketing to becoming a ...

Account-based marketing (ABM) has emerged as a game-changing ABM strategy in B2B marketing, enabling companies to target high-value accounts with ...

In B2B sales, targeting and engaging the right individuals is essential for driving company growth. Account-based selling (ABS) and account-based ...

Gaurav Gupta, a seasoned marketing leader shares his journey as a go-to-market leader, offering insights into data-driven decisions, ABM, AI ...

The latest episode of the iTech Series Fireside Chat features Winfried Schultz, a seasoned marketing professional with over three decades ...

In B2B marketing, the quest for perfecting marketing strategies and solutions is unending. Various technological tools have been utilized to ...