Account Based Marketing

Honni Marks, Senior ABM Global Program Manager at Red Hat, shares her journey from full-stack marketing to spearheading Account-Based Marketing ...

Annie Arora, Account-Based Marketing Manager at Icertis, brings extensive experience in ABM, customer marketing, and integrated campaigns. She shares insights ...

Clarisse Djomkam, Senior Account-Based Marketing Manager at Snowflake, shares her journey from field marketing to strategic ABM, offering insights into ...

Vineeta Makhija shares her journey from digital marketing enthusiast to B2B marketing leader. She discusses the evolution of ABM, the ...

The Account-Based Marketing Framework is the key to precision-driven B2B marketing. Instead of broad outreach, ABM targets high-value accounts, ensuring ...

Nancy Harlan, a marketing leader with deep expertise in ABM and customer-centric strategies, shares her journey from sales to leading ...