Account Based Marketing

Lisa Andreeva, Account-Based Marketing Manager at IFS, shares how she builds ABM with strategic depth, human insight, and customer focus. ...

Account-Based Marketing (ABM) is entering a new phase (ABM 2.0) where precision, personalization, and team alignment define successful B2B growth. ...

Isabella Georgiou, EMEA Demand Center Marketing Manager at Celonis, shares her journey from field marketing to leading data-driven ABM and ...

Dawn Liu, APAC Field Marketing Lead for IBM’s Data & AI portfolio, shares her journey from digital, social, and event ...

The way B2B companies approach marketing has transformed. Traditional broad-based campaigns no longer deliver the precision or ROI that businesses ...

Pooja Raj, Global ABM & Client Experience Leader at IBM, shares her journey from campaign execution to leading strategic, customer-centric ...