It’s often hard to keep up with the massive and fast-paced world of digital marketing, but Simon Kingsnorth helps break it down for us. A leading marketing consultant, regular conference keynote speaker, and author of two digital marketing books, he shares insights from over 20 years of experience. Simon talks about how marketing leaders at brands can keep up with the evolution of new strategies and techniques while aligning with overall go-to-market goals.
Key Discussion Points:
- The dynamic evolution of the digital marketing landscape.
- Unleashing the potential of marketing automation and predictive analytics.
- Seamlessly integrating voice search and user intent into content strategies.
- Maximizing SEO performance through effective utilization of AI.
- Ensuring responsible data handling within digital marketing practices.
- Strategically aligning digital marketing efforts with the overarching revenue goals.
Tune in for an enlightening discussion!