Dive into the world of modern marketing and growth with Grad Conn, Chief Marketing Officer at Pendo.io, blending entrepreneurial scrappiness with corporate-scale strategy. In this iTech Series Fireside Chat, Grad shares his journey from running tech startups to shaping marketing at Microsoft and scaling unicorns like Sprinklr, Pros, and Pendo. He explores how marketers can drive impact while balancing today’s performance with tomorrow’s transformation.
Key Highlights:
- Performing while transforming: balancing immediate results with future growth potential.
- Using AI creatively to enhance storytelling and marketing impact effectively.
- Understanding both emotional and rational motivators in B2B buying decisions.
- Scaling marketing teams while preserving agility and entrepreneurial energy.
- Creating customer-focused strategies linking technology, outcomes, and meaningful relationships.
- Encouraging team growth through collaboration, transparency, and shared learning.
Discover Grad’s tips on blending creativity, insight, and empathy to drive marketing success, scale companies, and innovate. Tune in for strategies, AI perspectives, and leadership lessons.
