SAN FRANCISCO–()–Enable, the rebate management platform, announced today that industry vet Marty Labelle has joined the company as Chief Product Officer.

Marty joins Enable as an accomplished product executive, bringing a wealth of experience spanning over two and a half decades in the technology sector. His career encompasses significant tenures at both startups and large-scale tech firms, with a focus on developing and delivering enterprise-grade software solutions. Most recently, as the Chief Product and Chief Services Officer at Assent, he was instrumental in propelling the company to the forefront of the product compliance space and spearheaded the launch of the industry’s first ESG supply chain solution for complex manufacturers. Prior to his time at Assent, he held executive roles at Accedian, Ciena, CENX Inc., and Amdocs.

“Joining Enable feels like the culmination of what I’ve been seeking both professionally and personally – the company boasts an extraordinary leadership team and isn’t just another SaaS company; it’s a clear category builder and evident that the market has embraced what Enable offers,” said Marty Labelle, new Chief Product Officer at Enable. “I’m excited about the product market fit Enable has established across manufacturers, distributors, and retailers, and look forward to building new products that solve even more of the daily challenges. I’m confident that with the support of this team and the vision we share, I can play a pivotal role in elevating Enable to impact the $76T market we’re building for, making it one of the most impactful SaaS companies globally.”

“We are thrilled to welcome Marty to the Enable Village,” said Andrew Butt, Co-founder and CEO of Enable. “It’s our goal to define and lead the way in the rebate management category by creating and delivering the best rebate management platform. Marty’s guidance and expertise will help take us to the next level, making our platform even more comprehensive, collaborative, and controlled. His proven track record from his previous positions will allow him to successfully lead our product team, enabling us to continue to serve our customers better.”

As Chief Product Officer at Enable, Marty’s role entails leading the product vision. Marty will oversee Enable’s product roadmap and will be responsible for driving product strategy, development and execution. He will work closely with cross-functional teams to deliver solutions that exceed customer expectations, making Enable’s rebate management platform even more comprehensive, collaborative, and controlled.

The announcement comes fresh on the heels of a $120M Series D funding announcement and at a time of rapid growth for Enable. The company is on a trajectory to more than double its revenue by year end, having sustained triple digital annual growth every year since it first opened in the USA in 2019. Enable currently has five locations around the world with over 550 employees, and thousands of companies are using Enable’s software globally. The company is continuing to expand the team at a rapid pace to support growth around the globe.


Enable helps manufacturers, distributors, and retailers take control of their rebate programs and turn them into an engine for growth. Starting with finance and commercial teams, Enable helps you better manage rebate complexity with automated real-time data and insights, accurate forecasting, and stronger cross-functional alignment. This lets you — and everyone in your business — know exactly where you are with rebates. Then you can extend Enable externally to suppliers and customers, setting them up with one collaborative place to author, agree upon, execute on, and track the progress of deals.