REDWOOD CITY, Calif.–()–Equilar, a trailblazer in executive intelligence, is proud to introduce Equilar RainMaker, available on Snowflake Marketplace. Equilar RainMaker is an app native to the Snowflake Data Cloud that is designed to operationalize valuable customer relationship data and accelerate growth opportunities.

Equilar RainMaker “solves the last mile” and addresses the top request of sales and go-to-market teams–warm connections to c-suite executives and decision-makers. RainMaker helps businesses seamlessly integrate data silos on Snowflake, enrich them with real-time executive and relationship intelligence from Equilar, and identify meaningful connections to decision-makers.

The Snowflake Native App Framework (general availability soon on AWS, public preview soon on Azure) provides every organization with the necessary building blocks for app development, including distribution, operation, and monetization within Snowflake’s platform. By leveraging the Snowflake Native App Framework, Equilar RainMaker matches, cleans, and organizes client profiles with relationship data on the Equilar ExecAtlas platform. With over 2.5 million profiles and 320 million professional connections, RainMaker delivers a real-time view of firm and customer networks. Executive details are delivered within CRM systems to provide state-of-the-art relationship maps to dealmakers, business development professionals, and sales teams.

How RainMaker Works

  • Integrate Data Silos: Seamlessly consolidates fragmented data on Snowflake

  • Enrich Executive Data: Layers in relationship intelligence from Equilar to create a 360-degree view of firm and client relationship maps

  • Win Deals: Streamlines strategic workflows to ensure growth teams are equipped with the latest intelligence to reach decision-makers at target companies

Why RainMaker?

RainMaker enables clients to build a central data hub on Snowflake to unify firm data from various sources, including customer databases, CRM, and marketing systems. By unifying valuable client engagement data and cleansing the CRM, clients are empowered to activate more sophisticated growth strategies, including AI initiatives, with the precision necessary for delivering tailored recommendations and achieving optimal results.

“With our Snowflake Native App, Equilar brings our robust executive intelligence solutions directly into the Snowflake environment, streamlining access for our clients and elevating the effectiveness of their data-driven growth strategies,” stated David Chun, Founder and CEO of Equilar.

Chris Child, Senior Director of Product Management at Snowflake, stated, “By leveraging the Snowflake Native App Framework, Equilar RainMaker seamlessly integrates with the Snowflake Data Cloud, offering a powerful relationship intelligence solution. This Snowflake Native App will provide our clients with access to crucial relationship insights to drive their business growth and deliver Customer 360 analytics.”

Join Snowflake, Equilar, and Warburg Pincus, one of the world’s leading private equity firms, for a discussion on the value of RainMaker on February 8, 2024. Register for the webinar presentation here. To learn more about RainMaker, visit the Snowflake Marketplace partner page.

Snowflake Marketplace already has over 80 Snowflake Native Apps available today, and over one hundred providers are currently developing apps that span multiple industries and use cases. By being Powered by Snowflake, Equilar is able to create new revenue streams by distributing its app to thousands of Snowflake customers, without these customers having to move or expose their data. Learn more about Snowflake’s continued innovations, and how it is enabling organizations to distribute and monetize leading apps at scale in the Data Cloud here.

About Equilar

Equilar is the leading provider of executive intelligence solutions. The company’s expertise in relationship intelligence drives state-of-the-art business development and CRM applications, board and executive recruitment, and compensation and governance strategies. Equilar integrates its extensive database of executive profiles with natural language processing and machine learning AI to enable real-time relationship analytics and targeted outreach for its global clients. Equilar’s commitment to excellence has made it the go-to solution for over 1,000 companies, including 75% of the Fortune 500, top PE/VC firms and leading professional services entities. Learn more at