Account-based marketing (ABM) has emerged as a game-changing ABM strategy in B2B marketing, enabling companies to target high-value accounts with precision. As ABM adoption grows, so does the need for a specialized tech stack that supports this strategic approach. The right combination of B2B market...
Sales enablement has emerged as a crucial business strategy in recent decades, gaining traction among organizations looking to enhance their sales processes and outcomes. As more companies experience the benefits of implementing sales enablement strategies, the value of these strategies becomes incr...
Nikhil Mirashi, a marketing expert with over 13 years of experience in B2B SaaS marketing, discusses the evolving alignment between marketing, sales, and customer success, the importance of regional marketing strategies, and how to incorporate AI without losing the human element in marketing. Welcom...
Is your B2B product marketing strategy truly effective? In today’s crowded marketplace, having a great product is no longer sufficient. With numerous options vying for attention, the real challenge lies in clearly communicating your product’s unique value proposition and distinguishing it from...
Oct 01
Crafting Effective Product Marketing and GTM Strategies with Melissa Vadasserril from Justworks
Join us for an insightful interview with Melissa Vadasserril, Director of Product Marketing at Justworks, as she shares her unconventional journey in product marketing, her strategies for effective go-to-market plans, and the importance of cross-functional collaboration in achieving successful produ...