Holly Fisk, UKI Field Marketing Leader at Akamai Technologies, shares her marketing journey, and insights on planning effective field programs, fostering collaboration within integrated revenue organizations, and leveraging AI tools for success in today’s dynamic landscape. Holly, we’re excited to h...
Over the past two decades, B2B performance marketing has become a crucial strategy for companies aiming to connect effectively with their target audience. The main advantage of digital performance marketing lies in its ability to execute highly targeted campaigns with clear, measurable ROI, which is...
