In this edition of the interview series, Reema Wadhwani, Director of Demand Generation at Uniphore, shares her perspectives on building revenue-driven marketing strategies through buyer-centric demand generation, effective ABM, and AI-powered customer intelligence. She discusses aligning marketing w...
Aviel Landov, Director of Lifecycle Revenue Marketing at HiBob, shares how lifecycle marketing drives measurable revenue through data, AI, and customer-centric strategies. From identifying the right customer signals to aligning cross-functional teams, he discusses building smarter marketing systems,...