Maisie Goss, VP of Marketing-UK at Employment Hero, shares her perspective on modern B2B marketing, full-funnel accountability, and revenue-driven growth. Drawing from her experience leading UK marketing at Employment Hero, she discusses attribution challenges, simplifying ABM, aligning cross-functi...
In this edition of iTechSeries Unplugged, Ashish Chaudhry, Director, Field Marketing at Clarivate, shares his journey from execution-focused marketing to orchestrating strategic growth. He explores the evolving role of field marketing, the importance of alignment across GTM teams, and how brand, dem...