Nikhil Mirashi, a marketing expert with over 13 years of experience in B2B SaaS marketing, discusses the evolving alignment between marketing, sales, and customer success, the importance of regional marketing strategies, and how to incorporate AI without losing the human element in marketing. Welcom...
Victoria Kouyoumjian, a seasoned product marketing leader shares her journey from an application developer to a product marketing pro. She talks about developing value propositions, cross-functional collaboration, driving marketing campaigns, leadership, and much more. It’s a pleasure having y...
In an era where digital interactions shape consumer-brand connections, marketing, and technology integration is known as MarTech. Once a specialized area, marketing technology has quickly become a core element of contemporary business strategies, revolutionizing how companies connect with customers,...
The latest episode of the iTech Series Fireside Chat features Winfried Schultz, a seasoned marketing professional with over three decades of experience. He shares his journey from engineering to becoming a B2B marketing leader. He delves into the role of account-based marketing (ABM), listening to t...