Atrayee Dutta, Manager, Field Marketing, India & South Asia at SUSE, shares her perspective on how field marketing is evolving into a strategic growth function. She explores revenue-focused marketing, GTM alignment, regional strategies, meaningful customer engagement, AI-powered personalisation,...
Calista Lee, Regional Marketing, APAC at Darktrace, shares her insights on building customer-centric demand generation strategies that drive measurable business outcomes. She discusses aligning marketing with revenue, fostering cross-functional collaboration, leveraging AI for personalization, and m...