Shalini Karthikeyan, Senior Lead, Revenue Marketing APAC at Shopify, shares her perspective on building revenue-focused GTM strategies across APAC. She explores how to balance global consistency with local relevance, align marketing and sales, scale authentic personalization with AI, measure true ma...
Calista Lee, Regional Marketing, APAC at Darktrace, shares her insights on building customer-centric demand generation strategies that drive measurable business outcomes. She discusses aligning marketing with revenue, fostering cross-functional collaboration, leveraging AI for personalization, and m...
Every marketing team has more customer data than ever before, yet many campaigns still fail to reach the right buyers. The challenge is using it intelligently. That’s where precision marketing changes the game. With increasing competition across digital channels, businesses can no longer rely ...
